Eat Dust is a Belgian denim brand founded in 2010 by Rob Harmsen & Keith Hioco in Antwerp. Rob & Keith have been long time Friends. Both raised on skateboarding, a healthy dose of punk rock and a DIY attitude, combined with years of experience in The Fashion World.
After working for big corporate brands and independent high fashion houses, such as Diesel, G-Star, Lee, Eastpak and Raf Simons they decided It was time to venture out on their OWN .
At The heart of Eat Dust lies Rob & Keith’s rebellious nature.
Merging Counter Cultures, Music, Western, Military, Americana and motorcycle subcultures with classic menswear’s into a contemporary lifestyle brand .
Eat Dust was founded on the principle of an uncompromising vision and pursuit of quality, integrity and originality.
Eat Dust takes a stand against many of the appalling practices of the fashion industry. All production, as well as fabric development are retained in Europe.
Placing great significance in craftsmanship, tradition, expertise, human dignity and respect.
We do things our way, with conviction and according to principles we determine .
We do this humbly without pushing our believes upon others but by informing you about what we feel is the right thing for Eat Dust.
We believe that a responsible and engaged brand is a healthy one.
Does this mean that we are a perfect company?
No, far from it but it is a hell of a good place to start.